A4S
The Thesis group project was born from the need to redefine Art4Sport’s identity, making its communication more coherent, coordinated, and impactful. Art4Sport is the non-profit organisation of Bebe Vio’s parents Ruggero Vio and Teresa Grandis. The company deals with providing children and young people with amputations, motor prostheses and more.
We developed a strong brand system and replicable formats to highlight the power of human connection and community.
The result is an open and inclusive ecosystem that fosters participation and turns the experience of disability into a space of possibility.
The Idea
The Concept:
La Forza del Tra / The force within the gap
The People
Different activities will be proposed to foster meaningful connections between people who, while sharing the same context, often do not interact.
The Activities
Formats
Activities designed to be replicable autonomously
ReConnect
These 3 activities were designed as replicable formats, allowing anyone to implement them independently by following clear guidelines. This ensures the message spreads widely while staying coherent and recognizable.
Once a year, all participants come together in Rome for ReConnect. An event to share experiences, results, and new ideas, strengthening the community.
